Understanding how the brain functions is critical in understanding how to communicate across audiences and situations. Research shows emotions such as stress and anxiety activate the same circuitry as physical pain. This has significant implications on how we interact (or react) with others in situations where emotions are elevated. Understanding more about the brain allows us to facilitate one-on-one and one-to-many interactions to create positive and empowering outcomes. Brain-based coaching focuses on understanding the nature of "threat" and "reward" and how this impacts the brain in day-to-day interactions in the classroom, the workroom or the boardroom.