What's all the fuss about brain-based coaching?

What's all the fuss about brain-based coaching?

History seems to indicate that (nearly) every time something new comes along, it is feared, fought or outright rejected dating back even to the first notion that the earth was round. So it now seems for neuroscience and brain-based anything. I've been doing work in this area for nearly 10 years and I still hear how neuroscience is a fad and "brain-based" is simply the new hype.

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